Wht is a Kardashian? uses a special technique of overprinting images and texts onto existing sheets of book paper to create a singular reading experience that captures the chaos and flavor of the famous Kardashian family. A cacophony of images from ancient Rome flow alongside text “written” by a font designed by Chan that rewrites words into short provocative phrases evoke a cascade of Kardashian-like feelings and thoughts that would otherwise lay dormant in one’s inner being.
In the 70s, Ed Ruscha famously focused on the recognizable signage of popular culture. "Hollywood,” he once said, “is like a verb to me. It's something you can do to any subject or anything." Wht is is a series of one-of-a-kind handmade books by Paul Chan. Joining the ranks of Ruscha, Marcel Broodthaers, and Isa Genzken, Chan uncovers a new profundity by collecting the vernacular text and imagery of our present moment and using them as verbs. The verbs come from the high-speed expansiveness of Google image searches, quotes, and text translated using Chan’s fonts. The results are alluring pamphlets filled with careless whispers, in which subjects ranging from the Kardashians, to Cézanne, to Wu Tang seem to implode, acquiring and losing meaning at the same time.
The digital is brought back to paper. The book becomes its own home, taking on a precious objecthood reminiscent of Josh Smith’s artist books. But, while each physical Wht is book is unique, there also exists an “unlimited edition” of each as an ebook on Apple iBooks and Amazon Kindle, allowing the work to exist in both edition and digital form.