“Unapologetic all-caps slogans”
EAT ASS PRAY LOVE is part of the newest trilogy of New Proverbs, an exclusive line of protest signs made by Paul Chan and Badlands Unlimited. The three new signs were made with messages of love following outcry in the comments sections on Facebook and Instagram that the signs were hateful.
The New Proverbs signs first premiered at the history making Million Women's March in Washington D.C. and New York (January 21, 2017) and have since appeared at the LGBTQ solidarity rally at the Stonewall Inn in New York (February 4, 2017), the General Strike rally in Washington Square Park (February 17, 2017), the ACT UP 30th Anniversary Rally (March 30, 2017), and other public protests around the US.
Beautiful and provocative, the New Proverbs signs are inspired in part by the posters of the infamous Westboro Baptist Church, arguably one of the pioneering Christian hate speech groups in America, the New Proverbs takes visual cues from the color combinations and typographic treatments of the original church signs. But the messages do not disparage the LGBTQ community, Catholics and other Christians, Muslims, Jews, American soldiers and politicians—like the Westboro signs. Instead, the New Proverbs are directed at President Trump and his administration, who also happen to demonize the LGBTQ community, Catholics and other Christians, Muslims, Jews, American soldiers and politicians.
EAT ASS PRAY LOVE is specially printed on corrugated plastic. The sign is stiff and durable. It is ready to be used in any public protest or town hall meeting you attend. The sign can also be hung in your office or home, to let your friends, colleagues, and neighbors know exactly what you think and where you stand.
Badlands plans to mass produce the New Proverb signs and work with a national network of arts centers and independent bookshops to sell the signs in order to raise money for non-profit groups. These include the ACLU, Planned Parenthood, The Ida B. Wells Society (a news trade organization dedicated to increasing the ranks, retention and profile of reporters and editors of color in the field of investigative reporting), and Black and Pink (A support and advocacy group for LGBTQ prisoners). Badlands will also donate signs to protest groups, arts centers, and community groups across the country so the signs can be used in rallies and gatherings everywhere.
Revel in the good news of the New Proverbs and spread the word: EAT ASS PRAY LOVE.